Business
Brand management critical to business start-ups
September 01, 2021 / Bester Kayaye
Marketing firm, Marketing Minds, has stressed the need for market research and adequate financial backing in igniting successful business ventures in the country.
Widdey Nsoma, the firm’s Director of Marketing and Sales highlighted this in an interview with the Mining and Trade Review ahead of a brand management session targeting marketing professionals, small and medium enterprises (SMEs) and sales professionals slated for September 11.
Nsona observed that most start-ups enter the market without researching their market, a development that compromises product quality and packaging and in return affect business growth.
“Start-ups experience difficulties to access finance and access markets because of lack of research to understand their markets,” he said adding “After a good market research it is advisable to have a business plan and a brand positioning strategy.”
During the seminar, Marketing Minds will orient attendees on brand image and equity, brand identity and value, brand audit and strategy development, brand positioning, brand crisis management and personal branding among other things.
He said: “The attendees will benefit because they will be able to use this knowledge to make their brands more vibrant and marketable. They will be able to add value to their brands. As individuals, they will also learn personal branding which will make them more marketable in the job market,” he said.
“Brand marketing is very crucial to start-ups because, how customers perceive your brands from launch or inception determines the longevity and profitability of the brand.”
Established in 2018, Marketing Minds is a consultancy firm that offers extensive range of services to catalyse business growth including strategic planning, social media management and brand Management.
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Rehabilitation:
The establishment of a stable and self-sustaining ecosystem, but not necessarily the one that existed before mining began. In many cases, complete restoration may be impossible, but successful remediation, reclamation, and rehabilitation can result in the timely establishment of a functional ecosystem.
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Remediation:
The cleanup of the contaminated area to safe levels by removing or isolating contaminants. At mine sites, remediation often consists of isolating contaminated material in pre-existing tailings storage facilities, capping tailings and waste rock stockpiles with clean topsoil, and collecting and treating any contaminated mine water if necessary.
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